We are in the heart of the tourist season.
A targeted Airbnb & hotel renovation is not just an expense, but the smartest investment you can make
Now is, therefore, the ideal time to plan the strategic moves that will take your business off the ground next year.
Renovating a tourist accommodation is not just an expense to “freshen up” the space. It is a smart, targeted investment that, when done correctly, has a measurable return on investment (ROI). In this guide, we analyze the 5 most effective architectural interventions that increase commercial value, improve the guest experience and, ultimately, maximize reservations.
1. Before the 5 Investments: The Strategic Basis
Before we even talk about materials and changes, the first step is strategic. We need to define the brand identity and target audience of our accommodation. A property that caters to couples on romantic getaways has completely different design needs than an apartment that targets families with children or a hotel that wants to attract digital nomads. Defining this identity will guide every decision we make thereafter.
2. The 5 High-Return Investments
We focus on interventions that have the greatest impact on the visitor experience and, consequently, on the success of your business.
- Investment #1: The Bathroom – From Functional to a Spa Experience
- Why: The bathroom is the most personal space for a guest. A clean, modern, and luxurious bathroom is no longer considered a luxury, but an expectation. It’s one of the first things mentioned in reviews, photographed heavily, and can justify a higher price per night.
- How: Replace the old bathtub with a spacious walk-in shower, ideally with a “rain shower” head. Invest in quality faucets and sanitary ware. Plan multiple lighting scenarios (e.g., bright light for getting ready, soft-hidden light for relaxing). Create smart, discreet storage spaces for their personal belongings.
- Investment #2: The First Impression – Entrance & Reception Area
- Why: The first impression is made in the first 30 seconds. A neat, stylish and welcoming entrance confirms to the visitor that they made the right choice and sets the stage for a positive stay. It is their first and last impression of your space.
- How: With a statement light fixture, a well-designed reception counter, a distinctive piece of art (ideally by a local artist), or simply a clean, inviting layout that welcomes them.
- Investment #3: The Outdoor Space – The “Extra” Room
- Why: Especially in Greece, the balcony, yard or terrace are not ancillary spaces. They are the heart of the summer experience. A well-designed outdoor space essentially adds “squareness” to the visitor’s experience and is a huge advantage.
- Πώς: Επενδύστε σε άνετα και ανθεκτικά έπιπλα εξωτερικού χώρου. Εξασφαλίστε αποτελεσματική σκίαση με μια μοντέρνα πέργκολα ή σκίαστρα. Σχεδιάστε ατμοσφαιρικό φωτισμό για τις βραδινές ώρες και δημιουργήστε μια αίσθηση ιδιωτικότητας με φυτά ή καλαίσθητα διαχωριστικά.
- Επένδυση #4: Ο Σχεδιασμός Φωτισμού – Δημιουργία Ατμόσφαιρας
- Γιατί: Ο σωστός φωτισμός έχει τη δύναμη να μεταμορφώσει έναν χώρο και να αναβαθμίσει την αίσθηση πολυτέλειας. Το να δίνεις στον επισκέπτη τον έλεγχο της ατμόσφαιρας του χώρου του είναι μια παροχή υψηλού επιπέδου.
- How: Adopt a multi-level lighting strategy: general lighting (from the ceiling), task lighting (e.g., bedside reading lamps, kitchen counter light), and atmospheric lighting (concealed lighting in plaster, floor lamps, dimmers for adjusting the intensity).
- Investment #5: The Details That Count – Outlets, Storage, Functionality
- Why: The true sense of hospitality and luxury lies in effortless functionality. The lack of a power outlet next to the bedside table, the absence of a place to put your suitcase, or an awkward switch are small annoyances that add up and negatively affect the experience.
- How: Install sufficient sockets and USB ports in strategic places (next to the bed, near a desk/table). Provide a practical space for luggage. Design discreet storage spaces and a furniture layout that allows for comfortable movement.
3. Turning Renovation into an Investment Advantage
A simple renovation changes the look. A strategic architectural redesign changes the course of your business. At Idicon, our role is to analyze your identity, audience and business goals, to propose the ideal “mix” of investments. We design spaces that are not just beautiful, but “work” for you, attracting the right customers and boosting your profitability.
A successful hospitality renovation is not measured in square footage, but in increased bookings, rave reviews, and ultimately higher revenue. It’s proof that good design doesn’t cost money, it invests.
Your business deserves a space that reflects the quality of your services and maximizes its performance. If you are ready to see renovation as the smartest investment move for the next season, contact us today.
Your success is based on the right plan, and with us you will design it properly!
